Pym’s Associates

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Trusted and experienced associates

All of our associates are highly experienced professionals with a minimum of 20 years’ experience in the field of expertise. They all run their own businesses and are fully aware of the challenges, and priorities associated with running businesses in this sector – from SMEs to large multi-nationals

Read on to find out more about some of the highly skilled people we work with.

Colin Crighton

Market Access Specialist

Colin is clinically registered and holds a BA in Business and an MBA.  With 29 years’ experience, Colin is a seasoned professional in the Medical Device and Healthcare sector. Colin has navigated the dynamic environments of market access, go-to-market strategies, and commercial contracts and has a strategic approach to problem solving. His extensive expertise extends to customer engagement within the healthcare sector, providing sales area support and conducting product evaluations. Fully diligent in market research and analysis, Colin has successfully executed clinical evaluations, trials and product launches, along with robust sales and marketing plans. Colin also has experience in crafting comprehensive commercial contracts from Government to Trust level and adeptly responding to diverse business challenges. Throughout his career, he has consistently demonstrated a commitment to driving success in the intersection of innovation, healthcare, and strategic business initiatives.

Colin Crighton

Santhosh Param

Technology-led Transformations and Scaled Agile Delivery

Santhosh has over 25 years of global experience in translating organisational vision and transformation strategy into a portfolio of digital projects, products and services roadmaps, end-user benefits realisation and organisational growth. With a strong background in software development, systems integration, networking, cloud infrastructure and managed services, Santhosh has a track record of leading traditional and agile delivery in fast-paced environments and directing large technology transformations in the private and public sectors.

For the last 5 years, he has been serving at one of the UK’s largest and most innovative NHS Foundation Trusts in London, where he has led high-impact, technology-enabled clinical and non-clinical strategic initiatives. He has built virtual cross-functional teams of internal resources and 3rd party/Partner resources to deliver innovative platform-based services, as well as to execute the full life-cycle of complex digitally-led transformation projects from concept through business case, planning, design, architecture, implementation, testing, deployment, and transition to operations.

Santhosh’s technical exposure spans generative AI, Neural Network Algorithms, Medical IoT, Technology Stacks for Front-end and Back-end Development, Cloud Computing, Network and Cyber Security, and Mobile and Data Communications. Apart from holding an MS in Software and Network Systems and an MBA degree, Santhosh also has Practioner certifications in SAFe, MSP and Prince 2.

In his free time, he volunteers as a start-up advisor, youth mentor, and life coach.

Tanya Moffett

Doriann Bailey

RGN, RM, PN Cert, BSc, MSc

Doriann Bailey initiated her NHS career as a Nurse Cadet over 40 years ago; she subsequently went on to train as a Registered General Nurse (RGN) and Midwife (RM) thereafter taking on various roles as a nurse and midwife. She continues to be on the NMC register.

Doriann embarked on management roles in 2000 and has successfully held numerous roles across the country and in Guernsey covering Quality, Safety and Risk Management (QSRM), Commissioning, Contract management, Regulation, Governance, Quality and Transformation working both in Primary Care, large complex NHS Trusts and the private sector.

Doriann is adept at dealing with complex incidents and complaints, risk management / risk assessments, audits, and policy development.

Her experience also spans to working for the CQC as a Specialist Advisor. Doriann’s CQC experience includes registration, SOPs, Staff, RM and NI interview preparation, mock inspections, factual accuracy, turnaround, post inspection support and the new CQC Quality Statements. She is also a mentor and delivers training.

Doriann is well known for her ability to support organisations through registrations to getting a good CQC rating to include start-ups.

Doriann is passionate about the delivery of high quality care with excellent outcomes for patients and clients alike.

Tanya Moffett

Vicki Munro

Health Economist

Vicki Munro is a health economics and market access professional, with an exceptional track record spanning nearly three decades. She holds a Master of Science degree in Health Economics from the University of York, Vicki has demonstrated expertise and proficiency in devising innovative strategies that bridge the gap between healthcare products and their successful integration into the market. 

Vicki has played a pivotal role in shaping market access and health economic strategies for both new and established products. Her vast project work experience includes strategy, payer engagement, literature review, gap analyses, value messages, value dossiers, reimbursement submissions, real world studies, and economic analyses. In particular, she has been a reviewer of the economic section of reimbursement submissions to AWMSG (Wales).

She has experience across a number of different therapy areas.  She is very strategic in her approach, taking into account both the commercial needs of the product and the broader mission of enhancing healthcare outcomes for individuals and society.

Tanya Moffett

Shorai Dzirambe

Queen’s Nurse

Shorai is a Registered Learning Disabilities Nurse with more than 26 years’ experience in Health and Social Care. This includes working for and with the NHS, Local Authority, private and charitable providers. Services that she has supported include care homes without nursing, nurse-led care homes, domiciliary care (i.e., supported living, home care and live in services). 22 years of her experience were within management and quality and compliance roles. Her experience includes working with people living with epilepsy, behaviours of distress, mental health, dementia, and autism to mention a few.

Shorai was awarded a Queen’s Nurse Award by Queen’s Nurse Institute for delivering and making a commitment to deliver high standards of care in the community. She strongly believes that every person should receive excellent care, treatment and support, regardless of where they live, their gender, background etc.

Shorai is known for her sound comprehension of the legal and regulatory framework applicable to Health & Social Sector and regulated services, coaching approach, positive attitude, producing results and attention to detail.

Her work includes coaching/mentoring, training, turnaround/recovery, mock CQC inspections, investigations, audits, policy writing, support with CQC registration, interim management, compliance and quality improvement to mention but a few.

She is also a public speaker, trustee of a children’s charity, Suicide Prevention Champion, an Accreditation Assessor with the Personalised Care Institute (PCI), a NICE Quality Standards Advisory Committee member, PCI Ambassador and a Registrant Panelist for the Nursing and Midwifery Council Fitness to Practice Committee.

Tanya Moffett

Tanya Moffett

CQC regulated services and Mental Health Consultant

Tanya is a dual qualified nurse (Mental Health and Adult Nursing). She has many years’ experience as a clinician in mental health, both inpatient and the community, learning disability services and forensic settings.

Her management experience took her into a CQC Inspector role and, more recently, as a Quality and Compliance Consultant. She has extensive experience working with providers to be compliant with their regulated activity.  She has a comprehensive portfolio of ‘mock inspections and generation of ‘Rag Rated’ quality improvement plans completed on behalf of providers in line with the CQC Key Lines of Enquiry and Health and Social Care standards. In addition, she can support with CQC registration and turnaround management.

Tanya Moffett

Sanjay Gohil

Healthcare consultant – Strategic and Commercial Development

Sanjay has been working within the healthcare industry for over 20 years. He has successfully held multiple roles and responsibilities, both commercially and managerially, within the pharmaceutical, med-tech, and digital health sectors.

His experience spans sales, market access and marketing functions. This has enabled Sanjay to experience multiple therapy areas and their associated solutions, which also gives rise to an extensive network across the UK NHS System.

Latterly, Sanjay has been working independently with many start-ups and SME organisations within healthcare, focussing on strategic development and scaling of solutions, as well as providing mentorship. Sanjay also works with third-sector organisations and facilitates focus groups.

Outside of work, he is a keen golfer, enjoys cooking, and is an active member of the Dad’s club at his son’s school, helping to raise funds and is a qualified swimming judge!


Commercial scale up, early-stage company and strategy consultant

Steve holds an MBA from Cranfield School of Management, recognised globally for its excellence. He also has a BA (Hons) in Economics and Philosophy.

Steve has 25 years’ experience in healthcare, which combines Blue Chip company experience with early stage and Venture Capital backed companies. His experience includes raising significant sums of equity to fund the development and launch of a class III medical device.

Previous roles include Marketing, Business Unit Management, and strategy development within pharmaceutical and MedTech sectors. This includes European team leadership to develop and deliver new business concepts. Additionally, Steve has a strong record of delivering business growth through business unit development of a Biopharma business and transformation of a homecare nursing organisation. As a director-level leader he has financial competence having managed multimillion-pound P&L’s.

Steve built the commercial function; sales, nursing, customer service and field technical service, to enable the launch of a complex Class IIa medical device, used in the ICU, hospital, clinic and patients’ homes.

He therefore has the experience, competence and skills to help companies build, develop and deliver commercial plans.

Bryan Lister – Senior Associate

Technology Transfer, Grant & Bid Development, Regulatory Navigation

Bryan describes himself as a ‘commercial scientist’ with business experience gained from more than 25 years working in healthcare and research led technology. He has worked internationally in managements roles covering operations, marketing, training and regulatory affairs for ‘Big Pharma’ companies such as Novartis and Fresenius-Kabi. In 2004, he completed his full-time MBA (with distinction), graduating from the University of Bradford School of Management, and has continued his relationship with Bradford through delivery of training to MBA/MSs students, as well as working with many other universities.

Over the last 14 years, Bryan has worked increasingly with established SMEs, universities and their spin-outs including healthcare, energy and environmental protection. Significant value has been added to these organisations through writing successful grant bids and the subsequent project management of collaborative R&D projects. His success in particular with RDA bids, led him to be invited by Ernst & Young to sit as a grants assessor for Yorkshire Forward’s industrial grants for R&D. He continues to work closely with university technology transfer offices.


Co-founder / Joint Chief Executive at Memory Matters

An experienced mental health and wellbeing mentor and coach, Laura is committed to ensuring mental wellbeing is a priority in all businesses to ensure the sustainability of founders and their workforce.

Laura is a qualified and experienced mental health nurse and co-founder of Memory Matters, a successful social enterprise supporting people living with dementia throughout the southwest established in 2010. 

As well as co-running her own organisation Laura works with individuals and businesses to optimise self-care and self-compassion ensuring a high quality of life and happiness, staving off burnout and mental ill-health.

Laura Walker - Associate

Quentin Hayes

Healthcare and Operations Consultant

Quentin has worked in healthcare for over 20 years in a range of senior Commercial, Logistics, Governance, Human Resources, Research and Project Management leadership roles. He has consistently delivered value-added insights and applications that, combined with an inquisitive mind and high energy, deliver great outcomes for large and smaller organisations.

Quentin is a first-class facilitator and excels in helping to shape strategy and then operationalising the agreed plans. As well as working with both NHS providers, commissioners and payers, he has extensive experience across the pharmaceuticals, clinical services and medical device sectors and has particular insight into gaining market access in diabetes, cardiology, respiratory and the management of long-term conditions.

With a keen eye for revenue streams and profitability, Quentin is able to significantly enhance organizational effectiveness, and has specific experience in the design and implementation of integrated employee engagement, motivation, and reward frameworks.

Jill M Evenden BA (Hons) ACA

Finance Director Mentor, Non-Exec Directorships

Jill completed her degree at Nottingham Trent University before training with Spicer and Oppenheim (now part of Deloittes) and qualifying as a Chartered Accountant. She went on from there to become an audit and accounts manager at KPMG.

She started her own firm of Chartered Accountants in 1992 based in Nottingham. The firm provides a dedicated audit, accountancy and tax service throughout the East Midlands.

In addition to managing her own business, Jill holds a finance director advisory role with some clients to support and advise in business health and wealth generation. She works with clients strategically, help them with business planning, and financial forecasting: ensuring that their systems are robust and that they are paying their taxes correctly and in time.

Dr. Nicola Wall

Clinical Trials and Project Management

Dr. Nicola Wall has over 20 years of diverse experience within the pharmaceutical, medical device and healthcare sectors. She has managed multiple projects for a number of large pharmaceutical industry and consumer products clients. Her prior project responsibilities have included clinical trial design and global management for the top 10 pharmaceutical companies. Nicola also has a strong background in strategic planning, process re-engineering, systems implementation, and organizational design. She also worked for a number of years as an independent consultant for the UK National Health Service and was responsible for the successful completion of a number of key projects for the Local Health Economy (LHE – Birmingham) including Acute Trust (hospital) and Primary Care Trust (PCT) organisations.

She is a highly motivated and driven individual who enjoys managing both simple and complex programs with diverse teams. She has worked with the highest levels of management and is a seasoned negotiator, facilitator and opportunity seeker. She attained all three of her degrees at the University of Manchester, UK, where she obtained a PhD in Economics that focused on the patterns of innovation in the pharmaceutical industry.

She has focused on clinical trial delivery to fulfil a lifelong dream to work with highly motivated and respected colleagues to improve the delivery of clinical trials. This means playing a pivotal role in the development of important medicines and technologies to address unmet medical need. Nicola believes that incorporating integrity, transparency, efficiency with experience and motivation results in the most successful projects. Having worked closely with a number of small medical technology companies in recent years, she enjoys the challenges that come with designing a wide range of studies to meet both regulatory and clinical/commercial objectives by acting as a client partner throughout their clinical development journey.

Steve Thomason – MCIM

Marketing and Sales Consultant

Steve has over 16 years significant experience as a marketing consultant (Chartered Institute of Marketing) in developing dynamic strategic marketing and sales plans, and over 30 years knowledge in implementing eye-catching creative marketing activity.

As a senior marketeer, Steve is more widely know as the Marketing Doctor at Medilink East Midlands providing help, advice and comment for members looking to grow and develop their business. Over the last 10 years he has successfully helped over 30 medical and healthcare companies and organisations implement successful marketing and sales strategies.

Some of the many areas of marketing support available include: Preparation of integrated marketing strategies and plans for the UK market and overseas, customer and competitor research, product evaluation, branding, copywriting and design for creative output, digital and social marketing including website development, sales lead generation and PR.

Steve is the founder and managing director of Agora Marketing Communications Ltd one of the East Midlands leading outsourced marketing service providers.

Keith Ralph

Business Development Director

Keith is graduate from Bath University and has over 25 years senior management experience, in both the service and manufacturing industries. The last 18 years Keith has been working in the health and social care industry-holding positions of Sales and Operations Director, Chief Executive, Business Development Director and owned a successful Domiciliary Care Business. He sold his business to the 4th largest Homecare Provider in the U.K. in 2012 and was appointed to their board following the sale. After 3 years, he joined us here at W&P to put his experience to good use by providing business advice and support to Health and Social Care Providers in the U.K. Keith is a Trustee Director of a National Children’s Charity and Chair of their Finance, Planning and Policy Committee. Keith and his wife are registered Foster Carers and over the last 12 years have cared for over 100 children.

Susannah Ramsay
Policy, Market Access Advocacy Professional 

A highly self-motivated results orientated policy, market access advocacy professional with 25 years’ experience within the Pharmaceutical Industry. Myers-Briggs indicator type ‘ENTJ’, objective, analytical and strategic with the ability to identify business opportunities and find solutions quickly. Susannah’s ‘Insights’ profile is a ‘Motivating Director’ with strengths which include drive for results, generation of new ideas and ability to act quickly on new information. Expertise of working across all sectors of the NHS, patient groups, local authorities, public health and NGOs to secure funding, recommendation and implementation of new and existing products contributing to the successful launch of 9 new products, securing 7 awards for excellence and exceeding targets. She has an in depth understanding of health policy with the ability to identify policy hooks and shape the local health economy. A creative strategic thinker with commercial acumen and project management organisational skills, who enjoys a challenge and solving problems.


Susannah Ramsay

Karen Simpson

Health & Social Care Professional

Karen is a dual registered nurse (Learning Disabilities & Mental ill health) with knowledge and skills in the areas of Transforming Care (National Agenda), learning difficulties, mental ill health, and autism spectrum conditions. This includes being instrumental in supporting provider organisations in the development and operationalisation of new service set ups and in implementing new models of care. Also training, facilitating, mentoring, coaching, de-briefing and supporting reflective practice of support teams in those specialist areas.

She has supported provider organisations in CQC preparation, i.e., mock inspections, audits, and turnaround / recovery post inspection.

Karen spent nineteen years of her early career in clinical roles in the NHS and twenty years in social care in senior operational roles.

Karen combines her wealth of clinical knowledge with her operational experience to ensure positive outcomes for people who need support and provider organisations.


Karen Simpson

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