Health Care


We offer a range of commercial services to organisations providing products and services to healthcare, working with Third Sector, NHS and commercial providers. Nothing is fixed, and we provide a flexible service to meet your needs, for example: writing a business case or response to an invitation to tender, or training on business case and bid writing.

Our aim is to leave all organisations with a clearer understanding of their market, and their commercial space within it. Examples of some of the training and consultancy on offer are below.

Market Access

  • Who are your customers?
  • Decision makers
  • Integrated Commissioning across Healthcare and Social Care
  • Key Opinion Leader development
  • Understanding available data – where to look
  • Understanding customers drivers – what to ask
  • Clarity of message
  • key differentiators
    • features
    • benefits
    • market positioning

Sales Planning

  • Produce tailored Business/Sales Planning Tool
  • Stakeholder Mapping
  • Key Messaging
  • Sales Skills Training
  • Formulary Inclusion process
  • Understanding impact of integrated care
  • Strategy Development
  • Marketing planning and implementation
  • One off or regular impartial review of current business strategy
  • Written report with propositions for implementation
  • Review of opportunities for potential partnerships: Third Sector; NHS and Commercial
  • Market Access opportunities
  • Identifying areas of low return


  • Representation at Provider Events and Dialogue Sessions
  • Local Health Economy Investigation and report
  • “War Room” team planning session, to build team engagement
  • Innovative service design and strategy for bidding
  • Staff training on bid process and management
  • Research and evidence to support bid credibility
  • Support with bid writing
  • Representation at Dialogue Sessions
  • Network of industry professionals for support and mobilisation

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