It’s not who you know…..

It’s not who you know…..

We all know that the NHS is a huge, complex, unwieldy organisation, and if we were to design a social healthcare system from scratch today, it would not look like the modern NHS. We would not have to take into account embedded working practices, expensive,...

Why train in commercial awareness?

Throughout my career selling to the public sector, all negotiations come down to a relationship.  Whether that is a relationship between a single sales representative and a procurement manager, or a commercial organisation and a hospital, or local council. A...