Is your product an ugly baby?

Is your product an ugly baby?

Is your product an ugly baby? You’ve been working in your laboratory/office/workshop/shed/garage for years and you believe that the baby you have created is beautiful. What you see is: You think everyone will want your baby. The NHS will want to purchase your product,...
Mild Cognitive Impairment – Minding the Gaps

Mild Cognitive Impairment – Minding the Gaps

A Personal History of Filling the Deficits and Seeking Diagnosis Supporting a friend or family member who has declining cognitive function is hard for anyone. To begin with everyone has their own quirks, and occasional odd behaviours which can be seen as a character...
It’s not who you know…..

It’s not who you know…..

We all know that the NHS is a huge, complex, unwieldy organisation, and if we were to design a social healthcare system from scratch today, it would not look like the modern NHS. We would not have to take into account embedded working practices, expensive,...

Why train in commercial awareness?

Throughout my career selling to the public sector, all negotiations come down to a relationship.  Whether that is a relationship between a single sales representative and a procurement manager, or a commercial organisation and a hospital, or local council. A...